Texas’ underserved college students, particularly those who are socioeconomically disadvantaged and first generation college goers, face an intimidating financial barrier in an era of rising tuition costs and state disinvestment in public higher education. Public financial aid can increase access and retention; however, aid packages often fall short. Many students receiving public aid must still cobble together other necessary resources including jobs, outside loans, and private scholarships. “College support nonprofits” are defined as organizations that provide scholarships and services unaffiliated with public federal, state, or institutional (college- or university-based) programs or aid. This multiple case study design examines five college support nonprofits that focus their support for socioeconomically disadvantaged and first generation college students in an era of rising tuition and state disinvestment.